Six issues that will cause your customer feedback process to fail long term
You’re all fired up to implement a new customer feedback process, secure in the knowledge that it will be the best your company has ever seen. However, if you want it to succeed long term, you need to...
View ArticleCustomer delight can be worse than a baby bonus
Recently, there was much ado in Australia as the Federal Government slightly reduced (less than 10%) the amount of money that it gives to new parents: the so called Baby Bonus. The reduction in this...
View ArticleHow to Demonstrate the ROI of your Customer Feedback Program
Sometimes Voice of the Customer (VoC) practitioners frustrate me. In this recent research, customer feedback professionals identified that their biggest barriers to a more effective customer feedback...
View ArticleHow to Generate On-line Reviews with Your Customer Feedback Process
Unless you’ve been living under a rock for the past few years you’ll know the importance of, and explosion in, online reviews. Lead by Google, but with the help of heavyweights Facebook and Yelp, the...
View ArticleHow to use Customer Feedback to Directly Drive Revenue
How to use customer feedback data to identify customer advocates and activate them to directly drive sales. The post How to use Customer Feedback to Directly Drive Revenue appeared first on Genroe |...
View ArticleThe 5 Phases of Customer Feedback Failure
Every day in companies around the world people sit down in meetings and decide today’s the day that they’re going to get serious about collecting customer feedback. Lots of earnest discussion follows,...
View ArticleDon’t Let Market Research Interfere with your Customer Feedback
From the outside looking in Australia and The United States look very similar. We speak, to all intents and purposes, the same language, we watch the same television shows, enjoy the same music, etc....
View ArticleHow to Overcome Customer Feedback Defensiveness in the Executive Suite
Almost everyone who has presented negative customer feedback to a senior management audience has lived this scenario. The presentation starts well, everyone’s happy while you go through the numbers,...
View ArticleThe Advantages and Disadvantages of Surveys You Need to Know
When you want to understand how customers perceive your business, its products and its services, customer surveys have benefits that can be hard to match with any other approach. Yes, the can be very...
View ArticleUsing Customer Feedback To Grow Sales [On-Demand Webinar]
Customer feedback is often seen, at worst, as a compliance task and, at best, as a long term way to increase sales and customer retention. But it doesn’t have to be that way. Yes, the customer...
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